We're flexible and iterative.

Market forces can create uncertainty, requirements and stakeholders can change, and our understanding of a problem evolves as we deploy solutions and get real-world feedback. This is why we build flexibility into our process from the start.
Iterative Development

Iterative Development

To ensure flexibility, we use a methodology called iterative development. For us, iterative development means constantly iterating in service of an intention. It's a process that encourages constant feedback between the people building a solution and the people who will use it. This collaboration is critical to the success of a project.

Rather than spending a long time building something large, we prefer to spend a short time building something smaller. We’ll deploy a solution, watch users experience it, then evolve it based on our observations while always keeping the original intentions front of mind.

What it Means for You

What it Means for You

Iterative development means flexibility. It’s a process that delivers value up-front whilst providing the ability to course-correct scope or resources as a project evolves. Together we can establish whether a solution is maximising value for users by heading into the field to get insights.

Most importantly, we can build rapport with users because we’re listening and responding to their needs. This results in solutions that are truly transformational.

A Little Goes a Long Way

What it Means for Us

By using iterative development, we are incentivised to deliver value fast and repeatedly. The process gives us the opportunity to frequently interact with real users and get to the heart of real business problems.

It also means we’re incentivised to build a flexible, maintainable codebase, we’re incentivised to be transparent and work as a partner (rather than a vendor), and ultimately we’re incentivised to deliver the best possible product.

Learn more about our iterative approach to product development.

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